It's official: women the world over are drawn to bad boys, according to scientific research.
Arrogant, impulsive, self-obsessed, deceitful men beat the good guys in the attractive leagues, according to the survey, and secret agent James Bond epitomises that fact.
It's not just his debonair looks, charm and swagger that attract women to James Bond, but it is his 'badness' that women are most drawn to, with scientists hailing him as the ultimate ladykiller, the Daily Mail reports.
Writing in New Scientist magazine, scientist Peter Jonason said: "He's clearly disagreeable, very extroverted and likes trying new things killing people, new women."
But why is it that when it comes to the attraction leagues, nice guys often finish last. It might have something to do with the fact that, while women think they want stability and someone who will treat them right, the truth is that the overwhelming sense of excitement that they can get from a bad boy is far more attractive.
In the study conducted at New Mexico State University in the US, 200 students were asked to rank themselves according to each of the three 'dark triad' traits deceitfulness, narcissism and impulsiveness.
Respondents were also asked to jot down their attitudes towards sex and sexual relationships and reveal how many relationships they had been in.
It found that men who had higher 'bad boy' traits were found to have had more partners and were more likely to see short-term flings.
David Schmitt, of Bradley University in Illinois, said: "It's universal across cultures for high dark triad scorers to be more active in short-term mating. They are more likely to try and poach other people's partners for a brief affair."
But that was not the only research which backed up the fact that bad boys were more attractive to the opposite sex.
A further study of 35,000 people in 57 countries around