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... Romantic priorities of the Baby Boomers Romantic priorities of the Baby Boomers

9 October 2007

The Baby Boomer generation have grown up during a time of change and this has had an impact on what is important to them in relationships, as a new survey by Facts International has revealed.

More than half of single people aged over 50 rank lust and passion higher than marriage, with only seven per cent of respondents hoping their next relationship ends in marriage.

Family approval is also not so important in terms of a partner and 18 per cent would happily date someone ten years their junior.

But many are sticking with tradition as 73 per cent would want to be wooed by a love interest and would expect the man to pick up the bill for a date.

David Noble, managing director of, said: "Clearly, being over 50 doesn’t mean you give up on love. The under 30s may feel they invented sexual liberation, but it was the Baby Boomer generation who staged the first summer of love – more than 40 years ago."ADNFCR-1043-ID-18310727-ADNFCR