Despite the dramatic increase in divorce rates and the number of couples who live together without being married has led many to wonder whether 'til death do us part' still applies.
But a new survey by ACNielsen suggests that the majority of people still believe in marriage and many see it as something they hope will happen to them.
Indeed, 70 per cent of respondents believe that marriage is for life and 60 per cent describe marriage as one of their life goals.
Some 25,000 people were quizzed for the poll, hailing from 46 countries.
Muslim and Catholic people were the most likely to see marriage as a lifelong commitment, while people in Europe less likely to prioritise marriage as a goal, particularly as women increasingly choose careers over relationships in this part of the world.
Patrick Dodd, president of ACNielsen, said: "Record high divorce statistics combined with rising cohabitation rates and an increasing number of children born to common-law couples in the part ten years have certainly made the western world wonder if the age old concept [of marriage] is fast becoming a dying tradition."