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... Loved-up couples seek adventure on holiday Loved-up couples seek adventure on holiday

5 June 2008

Gone are the days when a honeymoon was all about romantic beach holidays, as British couples increasingly turn towards adventure after tying the knot.

When couples tie the knot, you might think they would want to relax in each other's arms for a fortnight and recover from the stresses of the Big Day.

But new research from Teletext reveals that nine out of ten honeymooners do not opt for the traditional post-wedding holiday.

More and more couples are choosing activity holidays or opting to stay in the UK for their honeymoon.

Some 58 per cent said a beach honeymoon was "old-fashioned", while a significant number said they hated the thought of being in a place surrounded by other newlyweds.

Popular European destinations remained Spain, France and Italy, while the Maldives, Barbados and the US were also favoured by British newlyweds.

Ash Makker, marketing director at Teletext Holidays, said: "British honeymooners are breaking away from tradition and opting to take more adventurous breaks, swapping beachside meals for two for action exploits, cruises and safari trips.

"Our research shows they are willing to spend more money to make their trip of a lifetime just that, and are increasingly asking wedding guests to contribute to their holiday."

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