If a man wants to impress a woman, there is no better way of doing it than making her laugh, a new poll has revealed.
Conducted by YouGov, as part of Kinder Bueno's 'A little bit of what you fancy' campaign, nothing beats a good sense of humour.
Some 77 per cent of women from all age groups rated humour as their top quality in a man. And 56 per cent thought a cheeky smile was the important thing.
Sparkly eyes scored just 24 per cent and a toned body was a priority for 27 per cent of women.
And women can't stop thinking about what turns them on, with 18 per cent confessing to spending at least an hour a day thinking about their favoured trait in a man. And 32 per cent daydream about their love life for a considerable portion of the day.
Top celebrity men were Gordon Ramsey, Simon Cowell and Louis Theroux.