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... Fast cars 'turn women on' Fast cars 'turn women on'

3 October 2008

Men who drive fast cars are more attractive then Average Joes, according to new research.

A study by motor insurer Hiscox revealed that women do in fact get more aroused when they hear the sound of a fast car engine than that of a normal car.

While men might think they look good at the wheel of a hot red Ferrari, the research shows that it is actually the roar of the engine that turns women on.

The study was undertaken with 40 males and females who were played recordings of engines from a Lamborghini, a Ferrari, a Maserati and a Volkswagen Polo.

After the recordings were played, the participants had their saliva swabbed and analysed for hormone levels.

It found that the Maserati and the Lamborghini caused the highest increase in testosterone levels.

David Moxon, who conducted the study, told the Telegraph: "We saw significant peaks, particularly in women.

"The roar of a luxury car engine does cause a primeval physiological response."