Disney has released a range of wedding dresses based on those worn by the various heroines and princesses from its most famous animated films.
Designer Kirstie Kelly has taken her inspiration from gowns worn by Ariel in the Little Mermaid, Belle in Beauty and the Beast and Cinderella.
The dresses will cost between £750 and £1,500 and are aimed at those on a tighter budget.
Jim Calhoun, executive vice president for global apparel at Disney Consumer Products, said: "We are enticing them to step up without breaking the bank.
"If it really is the lifestyle opportunity we think it is, then it opens up possibilities beyond the day of the wedding."
The dresses went on show at Bridal Week last weekend in New York and will be on sale from June.
If the range is a success, it is likely that dresses will be designed in the style of other Disney leading ladies.
Disney already offers wedding packages including a Cinderella-style carriage ride and Mickey Mouse as one of the guests.
